Car dealerships have an unfortunate — and often unfounded — bad reputation. The actions of a few unscrupulous salesmen have put a bad name on the whole lot. In reality, you’re more likely to find a great local dealership that is willing to work with you than a bad one. That’s especially true when you’re shopping at a car dealership that sells new vehicles (or a combination of new and pre-owned vehicles).
Why is this the case? Let’s say you’re looking for a new Ford truck. Area Ford dealers have to maintain a positive relationship with the Ford company, which means they have a strong incentive to maintain a stellar public image. Typically, large Ford dealers work hard to establish a positive relationship with their community and their customers.
However, if you’ve been burned by a car dealership before, we’re here to put your mind at ease. Before you go on a car shopping spree, it’s important to research local car dealers As you do, there are certain signs that you’re dealing with a reputable dealer. So whether you’re buying a certified pre owned vehicle or your heart is set on a brand new Ford Focus, you can utilize these same techniques everywhere you go.
- Check the online inventory
In the digital age, there’s no good reason for a car dealership not to post their inventory online. In fact, any serious dealership will regularly update their online listings with prices, descriptions, and photos. Not only can you check specific vehicles in advance, but the quality of these online postings can tell you a lot about the quality of the dealership itself.
- Read the reviews
This is the age of information, and anything you need or want to know will be available in some form on the Internet. Yes, not everything on the Internet is true, but customer reviews generally provide a reliable overview of a company’s reputation. Reading the online reviews for your prospective dealerships should shed a lot of light on whether they are the right fit for you. If you start out searching for area Ford dealers, then you should get a list of your local dealerships with a handy five-star rating system attached. Reading through the reviews will give you an excellent sense of how you can expect to be treated at the dealership lot.
- Don’t be fooled by all the fancy commercials
At this point, whacky car dealership commercials are a part of American culture. Of course, you can’t always judge a car salesman by their commercials. If you’re looking for a very specific type of vehicle, you might find a smaller dealer that is better equipped to work within your budget. A big box dealership may not have the same kind of leeway if your plan is to buy a cheap pre-owned car. If you intend to buy new or you know you want your pre-owned car certified by the brand to be in working order, then your best bet is to browse your options. Don’t assume that the commercial you just saw is the only one of the area car dealers that can help you.
When it comes to buying a new car, there are a lot of factors to take into consideration. Sometimes your best bet is to go there and talk to a person. If you don’t like the way the salesman is behaving, remember that you have no obligation to buy a car just because you went there. In order to make sure you find the right car for you, take your time and shop around.
When considering buying a new car, remember this: Ford is the number one car brand in the United States and the fifth most popular worldwide. If you’re looking for Denver Ford dealers, then there’s only one name you need to know: Freeway Ford Denver.