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5 Essential Steps to Researching Cars Online

ford escape leaseThere are many different options for drivers considering an upgraded vehicle. Whether your current car is on its last legs or you just got a raise at work, you’ve found yourself browsing car listings online. There are four basic approaches you can take to getting a car:

  • Buying New Cars
  • Buying Used Cars
  • Buying Certified Used Cars
  • Leasing

These are the most basic options. Whether you are interested in the best car lease deals Denver has to offer for a Ford Escape lease or you have your eyes on buying a brand new Focus, you will likely find yourself doing these five research activities along the way.

  1. Looking Up Prices
    Of all car shoppers, 71% say the number one online activity is looking at car prices. Finding the hottest deal on a Ford Escape lease and comparing it to other prices for different cars can feel like a full-time job with all of the options out there.
  2. Finding Actual Vehicles
    Just because you can find a quote, it doesn’t mean you’ve found the physical car you desire. That’s why 68% of people say finding actual vehicles is in the top five online car research activities.
  3. Comparing Models
    For 64% of researchers, comparing models is a top five research activity. There’s a wealth of knowledge about different cars online. Many people will review the cars you are considering for purchase. The only way to know which is right for you, though, is by test driving them.
  4. Getting an Estimate on Your Current Car
    In order to get a new car, you need to sell your old one. That’s why 63% of people spend a lot of time researching the resale value of their current vehicle.
  5. Getting Dealer Information
    Finding a Ford dealership that has the car you want to test drive and is within a reasonable distance of your home can take time. For 46% of online car shoppers, it is a top five priority to locate a trustworthy dealership.

No matter which category of car purchase you plan to make, you should always thoroughly research your options. Online researchers go through the arduous process described above in order to filter out less desirable vehicles and dealers. That way they will end up with a car they love and a dealership they trust.

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